You could think of a guy wearing plaid out of the Pacific Northwest. If you look back on the quintessential VSCO user, who were they? We realized that photography through the mobile device was going to be that game changer. As the mobile phone switched from the iPhone 4 to 4S. We set off as a professional desktop tool. He could emulate the look of film and do it more accurately than it had ever been done before. But really VSCO Film started when Zach, one of the five original guys, said he had a way to save me time while editing. We were going to turn into a WordPress competitor. From there we thought we were going to start doing WordPress templates. In 2011, we had a workshop and made $60,000, and that was our seed money. With the rise of the mobile phone, it’s changed. How do you think that space has changed over the last few years? This “full-stack” creative.Įarly on it was very costly because of all the tools you needed. Nowadays people don’t classify themselves as an art director or a photographer unless that’s their profession. Previously it was more about photographers and designers. But they could care less about us as people. We kicked around a ‘What if? What’s wrong with the industry.’ As a photographer and Greg as a designer, companies knew the tools we wanted like Adobe. The premise behind VSCO was we all had different jobs. Co-founder Greg was an Art Director for 15 years. But there were so many takeaways to run with and apply for the next iteration of MAEKAN Sessions.Įugene Kan (EK): Hey Joel, let’s start by talking about your background before VSCO.Ī little backstory, I was a photographer for ten years. We had requests to livestream the event but unfortunately the limitations of Facebook Live and the venue (it was dark) prevented us from sharing this one. It was a sense of time and place that was very real. Doing the event felt like a Quickstrike drop. The level of honesty and interest in seeing people succeed was evident.Īlex and I have always known sneakers and footwear. Joel has always mentioned that for VSCO to win, means have others around them win too. Any lessons learned by Joel and the team have been open knowledge. Since then, they’ve become a full-on platform which has empowered creatives globally in unexpected places. It enabled them to simplify their workflow. VSCO started off as a professional tool for photographers. It provided a very rare chance to get up close and intimate with somebody who has successfully proven that you can maintain creative integrity and vision to achieve influence and success. We had never intended to put together an event for MAEKAN so early, but it was an opportunity that was so intrinsically tied to what we represent. Despite sending out emails for an event only hours away, at 3 pm on a Monday, we managed to pack the Kee Club with an enthusiastic crowd of 45 odd people. In between working with Thanh of VSCO out in New York and navigating the design process, we were ready to go at 11 am. We had less than 24 hours to put the word out. Thirdly, it came the need to invite people. Knowing the limitations locally, we wanted to find a touch point to begin. Secondly, how could we best structure and utilize this opportunity to have Joel provide some valuable insights into the creative community of Hong Kong. We were super lucky to secure a venue by Sunday thanks to Mara and Kee Club. First was the difficulty in securing a space for something off the cuff and immediately recognized the need to have an actual space. We started thinking about three immediate problems. The real estate situation poses many unique challenges. It was the unintended and hurried beginnings of MAEKAN Sessions.Īs an aside, Hong Kong possesses a population density of 6,690 people per square kilometer. He suggested inviting a few people down to a local coffee shop and holding an impromptu gathering. Late Friday evening before his arrival, we received an email from Joel.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |